There are restaurants. Then there are restaurant table reservation apps. And now a chain of restaurants has come up with its own app that lets you reserve the table, redeem loyalty points and even features a food blog.
Umang Tewari’s Big Fish Ventures that runs concept dining restaurants like the Vault Cafe, Junkyard Cafe, Garam Dharam and Public Connection has launched its app with which you can reserve table across its outlets.
Restaurant owners often complain about Zomato’s arm twisting methods, so this could well become a trend for restaurant chains in India- coming up with their own apps. Zomato recently launched its table reservation platform. Other prominent players in the reservation space include Times Internet’s Dineout and Vir Sanghvi’s EazyDiner.
Big Fish has also roped in Nishant Singhal, cofounder of Yuvraj Singh’s startup venture fund YouWeCan Ventures, as its chief mentor. So things are definitely hotting up in this space. Oh and the app was launched in Delhi by hot Bollywood diva Kangana Ranaut.
Big Fish Ventures is planning to launch over 40 outlets across India and overseas over next 2 years. Some of the upcoming café’s include OMG – Oh My God ! , Three pegs down and it will also be expanding its existing brands to other locations.
“The app will cater to its 60,000 customer base who frequent their restaurants every month in a better way and we plan to bring over 2 lakh customers by end of 2016,” said Tewari. Its loyalty program is called Big Loyalty which enables a consumer to gain 5000 points on every download and subsequently on every billing and redeem them with discounts, offers and deals exclusive to the app. In the next phase they also plan to launch a wallet which will give more value add to the customer on each spend by giving them a cash back in their wallet.
The app also features a food blog- Big Foodie- in which will feature food discussions and users can also ask questions, exchange recipes, share experiences with top food bloggers.