Hilton recently announced the launch of Motto by Hilton, its newest affordable lifestyle brand that will empower guests by giving them the freedom to create their own experiences in the world’s most sought-after cities. The hotel brand is targeted at evolved global travelers.
So what exactly is Motto?
Motto by Hilton is a micro-hotel with an urban vibe in prime global locations.
Hilton evaluated the emerging lifestyle hostel model globally to understand the opportunity to enhance the shared room concept. But, extensive research showed that travelers who stay in hostels, in fact, do not like rooming with strangers and often book just with their friends or family. They want more from their hostel experience but are limited by current options in the market.
As it evaluated the existing market, Hilton quickly understood that what these travelers wanted was an affordable urban lifestyle brand – one that combined comfort and accessibility with travel and lifestyle trends that centered around:
Prime Locations: It’s about giving travelers access to the best location - being in the heart of the city and in the most popular neighborhoods. Right neighborhoods make a difference.
Authenticity: What does it mean to be “here”? Locality breeds identity, community, and ultimately, a sense of place.
Affordability: Competitive rates that open the doors to cities and locations that travelers didn’t think they could afford.
Flexibility: One size doesn’t fit all — choice is paramount. Multi-purpose spaces are growing in popularity because of the flexibility they afford.